Website Optimisation for International Trade

Website Optimisation for International Trade - Optimising UK websites for improved growth

UKT&I held a seminar at an hotel in London on optimising websites for international trade on Tuesday 24th February 2015.  The trainer, Sarah Carroll from Brighton based www.growglobal.com spoke about how to improve websites to compete a in a global market.  She was an inspiring teacher, attentive, patient and helpful who set out in a clear concise manner the steps needed to have a website fit for international business with Social Media & Search Engine Optimisation tips.  Nearly all businesses would benefit from her specialist knowledge and the seminar is extremely reasonably priced for the expertise provided.
She is registered to deliver Export Communications Reviews for UK Trade & Investment and can help companies review and improve their websites. A grant is available from UKT&I which will pay for half the costs of this consultation which includes three reviews of a website as necessary. UKT&I can also provide access to UK embassies in overseas countries & business help.

The future of marketing is clearly digital with digital publishing and online content.

The importance of having a top level domain name with regional language directs and separate landing pages in other languages was made clear.  Google now prioritises country specific search results so a company acmeglobal.com could benefit from both 301 redirects such as acmeglobal.com/fr and a specific website acmemondial.fr. Having a nice looking website is no longer enough. It needs to fulfill Google's search criteria.