Tuesday, 24 February 2015

The Matriarch: a Lost Classic. Linda Grant, Anne Sebba & Rabbi Julia Neuberger at JBW 2015

Jewish Book Week 2015 Sunday 22nd February 2015

The Matriarch: a Lost Classic

In Association with Society of Authors, the writers Linda Grant, Julia Neuberger & biographer & Chair Anne Sebba, discussed GB Stern's forgotten bestseller The Matriarch, originally published in 1924. Perhaps not her best structured  novel,  The Matriarch explores the scandalous life of a West London Jewish family. The author who was an influential writer after the First World War has largely been forgotten, emphasizing the transience of literary fame. The Virago edition with an introduction by Julia Neuberger was praised for including a family genealogy which helps untangle complicated family relationships. In a lively and interesting session all three speakers managed to highlight the strengths and weaknesses of the novel.


In an uninspiring Jewish Book Week dominated by traditional and conservative choices of material this session stood out as being of interest to women and feminists.  By chance I found myself seated next to History Professors Judith Bennett & Cynthia Herrup from Portland,Oregon, USA who admitted that this was the only session this year that they were attending although in previous years they had attended more. I normally attend every day, but likewise this year, I struggled to find sessions to book.  My friend who also attended The Matriach,  Leonie Abrahamson an Early Years Expert & writer of a forthcoming textbook  The Early Years Teacher's Book; Achieving Early Years Teacher Status, has similarly struggled to find sessions to attend.

Given that women make up such a large number of people in publishing and writing it is a shame that topics of relevance and interest to professional women are not so evident at Jewish Book Week 2015 as in earlier years. The absence of films is also noted. Very disappointing.  JBW needs to do better.


Women in Publishing - February 2015

Women in Digital Publishing

Women in Publishing met in an upstairs room at the Betsy Trotwood in Clerkenwell near Farringdon Station on the 18th February 2015 to hear three successful women talk about digital publishing. Louise Bainbridge introduced the speakers.


Laura Summers who founded Bookmachine said that she first attended Women in Publishing in 2008. She said that she had been very nervous and just wanted to sit at the back but as the group then sat in a circle and everyone was introduced to each other that this was not possible! Perhaps this enforced networking and participation paid off as Bookmachine has become the most successful Book & publishing networking event in the UK. Laura explained that when she and a couple of other women left working at a publishing house they decided to keep in touch online and Bookmachine founded by Laura and Gavin Summers was the end result.



Website Optimisation for International Trade

Website Optimisation for International Trade - Optimising UK websites for improved growth


UKT&I held a seminar at an hotel in London on optimising websites for international trade on Tuesday 24th February 2015.  The trainer, Sarah Carroll from Brighton based www.growglobal.com spoke about how to improve websites to compete a in a global market.  She was an inspiring teacher, attentive, patient and helpful who set out in a clear concise manner the steps needed to have a website fit for international business with Social Media & Search Engine Optimisation tips.  Nearly all businesses would benefit from her specialist knowledge and the seminar is extremely reasonably priced for the expertise provided.
She is registered to deliver Export Communications Reviews for UK Trade & Investment and can help companies review and improve their websites. A grant is available from UKT&I which will pay for half the costs of this consultation which includes three reviews of a website as necessary. UKT&I can also provide access to UK embassies in overseas countries & business help.


The future of marketing is clearly digital with digital publishing and online content.



The importance of having a top level domain name with regional language directs and separate landing pages in other languages was made clear.  Google now prioritises country specific search results so a company acmeglobal.com could benefit from both 301 redirects such as acmeglobal.com/fr and a specific website acmemondial.fr. Having a nice looking website is no longer enough. It needs to fulfill Google's search criteria.