Cross Media 2013

Cross Media at the Business Design Centre Islington October 2013

On Wednesday and Thursday I attended 12 free seminars on digital marketing at the Cross Media show. Leading executives from across the online marketing and software development industries spoke at this event which has now drawn attendees from other European countries such as the Netherlands, France and Spain. There were several young female French students and apprentices from the publishing industry attending the publishing seminars. I sat near some delegates from the University of Rotterdam who were involved in software products. Several women from Spain were especially active in asking questions at the Cross Media seminars.  From England, I noticed a number of employees from the University of Loughborough who were interested in products relating to publishing. Cross Media now incorporates Media Pro and suppliers to the publishing and print world continue to run stalls advertising their wares such as paper from Denmaur or printing machines from Ricoh and Kodak.

Being the only SEO expert in one session I was asked what effect I thought the new Google introductions of Panther and Penguin would have on online marketing. I could only reply that SEO was now very difficult as one could no longer use Black Hat techniques to improve search ranking and it was too early to say how one could now do SEO and that Google was penalising companies that had used keyword stuffing and non-natural text. I was told that my response was "rather soft...."